Executable Strategy

Cascade offers strategic consulting to industry leading clients. We improve their competitive advantage and operational excellence. Cascade is highly effective in working with our clients’ cross-functional teams to develop new strategies, while being committed to a resulting plan and execution model for achieving the new strategic objectives. We refer to this as “Executable Strategy”, with a focus on achieving high value, a financial return and measurable results. We help clients with Executable Strategy development in the following areas:

 

Cascade assists clients with strategic planning, working closely with our clients to envision the future and translate this into well-defined goals, quantifiable objectives and an executable plan for achieving identified strategic objectives. We enable our clients to have a clear understanding of the marketplace, the competitive environment and associated strategic opportunities.

We encourage our clients to have plans that are flexible and practical. We help clients systemically determine their priorities and resource allocation, defining their direction for the future given their competitive advantages, mission and values.

Whether the objectives are to expand current business, diversify into new ventures or markets, new strategies for customer retention / loyalty or to improve the operations of the business, clients rely on Cascade to ensure they have a roadmap in place to pave the way to success.

Cascade helps clients develop insights, strategy and plans throughout the lifecycle of their product or services portfolio addressing the following considerations:

  • Customer and target market segmentation
  • Time-to-market, pricing and competitive strategies
  • Supply chain, sales and channel readiness to support go-to-market activities
  • Leveraging the right communication vehicles for engaging customers through the different stages of the purchasing process
  • Customer focused initiatives that target market share, mindshare, revenue opportunities and profitability goals in light of market trends or competitive environments

New products or services open new revenue streams and increase market share. Successfully developing new offers or enhancing existing products and services can be challenging. Cascade helps our clients meet these challenges based on an extensive experience with the marketplaces, market transitions and opportunities available to our clients in the industries we serve.

Cascade provides thorough assessments of the market and target customers. We guide clients through the analysis of how to prioritize, package and develop new products, including competitive analysis, review of Total Addressable Market, ROI analysis, pricing and go-to-market planning. Cascade uses this analysis to help our clients develop Product Roadmaps and executable actions that can be used to drive a company’s business plans, sales and financial performance.

Cascade helps clients design organizational structures and processes to improve work flow, operational performance and to achieve business strategy. We work closely with our clients to identify clearly defined and aligned roles, responsibilities and measurements. This organizational design and alignment are critical to achieving a company’s strategic goals.

Cascade helps clients develop insights, strategy and plans throughout the lifecycle of their product or services portfolio addressing the following considerations:

  • Assessment tools to determine a partner’s readiness for developing a new practice or in executing a new go-to-market initiative
  • Financial modeling tools to evaluate the economics of developing a specific practice or for pursing the sales of new products or services
  • Partner practice development including step-by-step plans for initiating or optimizing partner opportunities with supporting content
  • Leveraging the right communication vehicles for engaging customers through the different stages of the purchasing process
  • Custom portals (partner enablement, licensing reporting/tracking/renewal, custom sales tools)

We help our clients enable their channel partners with tools, assets, programs, and other resources they may need to accelerate their growth, improve profitability and increase customer loyalty. We help our clients avoid commoditization, increasing their pipeline of incremental business across different practice areas, driving new revenues and managing the customer lifecycle.

The strategic or process improvement work that we undertake often represents change within our clients’ businesses. Change management is not an easy task. Cascade helps clients understand the nature of the change and its implications, helping to communicate the reasons for change and the organizational, financial or strategic benefits. We work closely with our clients to implement change in the least disruptive way.

Utilizing a clearly defined process and structured approaches to communication, our clients are able to address changes as they arise and with as minimal impact as possible.

Based on our pedigree in route to market and helping clients with growth initiatives, Cascade has strong expertise in Channel Capacity Planning. We accelerate the development of channel capacity through our partner enablement and readiness capabilities, providing support in the execution of these strategies. Starting with the financial priorities and objectives of our clients, their identified target markets, the product/service portfolio and current partner capacity, we help them focus on where to and how to invest in initiatives that rapidly build sales and deliver capacity through their channel.

Our ability to surface gaps in a client’s capacity model and to bridge these gaps with structured programs for developing partner readiness, pipeline and incremental sales position Cascade as a valuable “Thought Leader” in this important area for clients.

We are experts in the assessment, design and implementation of solutions within the following supply chain and logistics areas:

  • Regional and global supply chain and logistics strategy
  • Manufacturing, contract manufacturing and supplier management
  • Distribution and returns operations network optimization
  • Forward and Reverse Logistics operations
    • Product fulfillment/distribution
    • Distribution/Warehouse facility re-engineering or outsourcing
    • Postponement and kitting process
    • Support operations (service technician dispatching, reverse logistics, return to vendor programs, service parts logistics, repair operations, call centers)
    • Transportation analysis, design and optimization
  • Systems Support
    • Enterprise Resource Planning (ERP), Warehouse Management System (WMS), Order Management Systems (OMS), Transportation Management System (TMS) software selection and implementation
    • Returns and RMA systems
    • Shop floor systems and controls
    • Support operations (service technician dispatching, reverse logistics, return to vendor programs, service parts logistics, repair operations, call centers)
    • Transportation analysis, design and optimization

We have structured processes, tools and templates for supply chain and logistics model optimization and systems selection. Our proven processes consistently result in significant service level improvements and operating cost reductions for our clients. We have deep expertise in third party contract and rate negotiations, performance management (measurement criteria, report cards, partner integration), and the integration and communication of information.

Cascade has direct experience with a wide number of sales models and disciplines. We help our clients develop sales strategy, organizational design, sales measures and compensation plans, utilizing best practices, sales training, technologies and programs. Our work addresses areas such as prospecting, lead nurturing, sales metrics dashboards and demand generation activities. We are results oriented, focusing on building incremental pipeline and accelerating the close of new business.

Project portfolio management is a necessary undertaking for businesses because of limited resources and competing demands. For many organizations, this is addressed through a formal Project Management Office (PMO). Cascade can help clients establish a PMO, train staff and develop a plan to institute proven project management tools.

Cascade provides the framework, prioritization methodology and a systematic approach to help clients understand what initiatives to pursue based on identified business goals, goal components, return on investment and performance metrics in support of a continuously evolving business strategy.

Cascade can also integrate a strong IT governance structure to the portfolio management strategy.