Program & Project Leadership

Cascade builds bridges between strategy and implementation. We support projects for clients at varying levels of complexity to help them get ahead of their competition, grow their business, deliver improved customer experience and maximize financial returns.


New product launches or introductions that are well coordinated for specific market segments are critical for incremental revenue generation and market share gains. Successfully introducing new offers to the market requires an effective go-to-market plan that drives demand generation, sales and the delivery of your products or services to targeted markets and customers.

Cascade excels in helping clients introduce new offerings or products, including development of the launch strategy, key messaging, supply chain readiness, channel readiness, customer presentations, marketing collateral, sales tools, training content development and supporting customer events.

Cascade is a recognized thought leader in channel strategy and enablement. Cascade’s Channel practice provides program and project leadership in the following areas:

  • Go-to-market execution and programs — alignment of incentives, program marketing, key field assets, adoption plans and success metrics
  • Partner enablement asset development — partner executive engagement messaging, custom partner portals and on-line tools, learning maps and content, leading practice documents and white papers

We understand the needs of the channel, often times representing the voice of the channel for clients in the following areas:

  • Critical elements of Channel Strategy and Enablement
  • How partner teams consume assets – training, content, collateral, tools
  • Core elements of successful GTM programs for partners
  • Partner maturity and profitability models
        - Marketing
        - Selling
        - Engineering for success
        - Delivery
        - Service models
        - Operations

We help our clients solve for the channel implications associated with major market transitions such as Cloud (SaaS, IaaS, PaaS, XaaS), mobility and BYOD, the consumerization of I.T. and the resulting new buying / purchasing centers within the Line of Business. We also provide industry best practice in support of emerging channel partners models in the areas of:

  • Emerging channel compensation / incentive models
  • Customer segmentation and capacity modeling
  • Identification, recruitment and ramping of new partners

Cascade can support the management of a product’s lifecycle, including new product introduction, growth, maturity and end of life. Each of these stages require a different strategy or set of strategies, programs and resources in order to optimize market share sales and profits. In each of these stages, Cascade assists clients with market and competitive analysis, product roadmap planning, product development, pricing models, demand planning, demand generation, inventory management and product transitions.

Cascade uses a structured, solution-focused and process-driven approach to technical projects. We start by documenting the business requirements, supporting architecture and required infrastructure to support the solution. We then manage changes in requirements, design or direction through a structured change management policy.

We take the initiative to fill in voids to meet a client’s objectives and goals, capturing business and functional specifications that flow through the application work stream. Cascade Project Management uses a teaming approach with clients during design to ensure quality. We work with clients from ideation to deployment, every step of the way to provide clients with applications that meet their business objectives.

Our proven software development lifecycle approach rigorously manages requirements from definition to delivery. We embrace a hybrid of Agile and Waterfall methodologies, using sound planning and requirements definition (Waterfall), but also leveraging wire framing and rapid prototyping (Agile), as well as test-driven development for projects.

Cascade can help define and drive marketing campaigns that address specific business objectives at different stages in a product’s lifecycle. These business objectives can range anywhere from building a brand image, introducing a new product, increasing sales of an existing product, disseminating important information to customers or even tempering the impact of negative news.

Clients engage Cascade in their marketing campaign efforts to enable them to traverse the road towards differentiation, especially in market segments that are highly competitive or highly commoditized, utilizing a combination of various marketing media (online, print, television, radio), depending on what is best for a client’s business, target markets and specific needs.